Category: Retail Services
Client: Tesco
Brand: Tesco
Media: TV
Country: Ireland
Advertising Agency: Rothco, Dublin, Ireland
Creative Concept Team: Morgan Fiebig, Shay Madden, Paddy Geraghty
Lead Copywriter: Morgan Fiebig
Business Director: Sheena Denneny
Account Director: Katie Cunningham
Account Manager: Sinead Mcdonald
Strategy: Fay Quilligan, Darius Pasalar
Production Agency: Smuggler
Service Production Agency: Antidote
Producer: Jason Scanlon
Dop: Joe Cook
Date: July, 2017
Description:
The campaign launches with a 60” TV commercial about Irish family life, which is at once poetic and every day, inviting the audience to picture their own family in the process. Directed by Joshua Neale and shot over four days, the film features real families from all over Ireland as they go about their daily lives.