Epica Awards 2016 | ||
---|---|---|
Communication & Public Services | Communication & Public Services | Bronze - Film |
Media: TV
Category: Telecommunications
Client: Tesco Mobile
Agency: SapientNitro London
Production: Rattling Stick
Country: United Kingdom
Director: TRAKTOR
Executive Creative Director: Mark Hunter
Copywriter: Julia Taylor
Copywriter: Steve Boswell
Copywriter / Art Director: Mark Hunter
DoP: Tim Maurice-Jones
Agency Producer: Stephen Worley
SapientNitro has created a national advertising campaign to promote Tesco Mobile's new EU roaming service. The 'Smile, You're on Tesco Mobile' advertising campaign is SapientNitro's first integrated campaign for Tesco Mobile since it won the brand's UK account in July last year, and breaks today (June 23rd) in the UK on ITV during Coronation Street.