Tgv Film, Case study #Where’sBobby ? [case study] by Proximity Paris
The Film titled #Where’sBobby ? [case study]
was done by Proximity Paris advertising agency for Tgv in France. It was released in Dec 2018.
Tgv: #Where’sBobby ? [case study]
Brand
Media
Released
December 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Branded Content | - | Finalist |
Credits & Description:
Agency: Proximity
Client: TGV
Product: TGV Inoui
Title :#Where’sBobby ?
Media: digital
Country: France
Date Of Campaign: end 2018
Background:
TGV (France’s high-speed train) is one of the most hated brands on French social media. In 2017, they decided to rebrand as TGV InOUI (The Incredible TGV), but that didn’t go down so well with French people. In 2018, they released a campaign to relaunch the brand but a continuity error in its final s...
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