Lions Reach 2018 | ||
---|---|---|
Media Lions | Channels > Use of Stunts | Bronze Lion |
Ad Stars 2018 | ||
Outdoor | Ambient (Non standard and Free-format outdoor advertising): Live Advertising and Events | Silver |
Human Rights | - | Bronze |
Outdoor | Ambient (Non standard and Free-format outdoor advertising): Non-Standard Indoor Advertising | Crystal |
Spikes Asia 2018 | ||
Media | Use of Stunts | Silver Spike |
Brand Experience & Activation | Guerrilla Marketing & Stunts | Bronze Spike |
J. Walter Thompson Bangkok teamed with Thailand's Men and Women Progressive Movement Foundation and X Siam Boxing Stadium to raise awareness that the country, sadly, ranks #2 in the world when it comes to domestic violence. During a live televised Muay Thai fight, fans were given a sobering reminder of the reality of violence against women when the glamorous Ring Girl was replaced by a real domestic abuse victim. #PickYourFight
Media: Interactive
Category: Charities & appeals
C...