Thailand’s Men and Women Progressive Movement Foundation Film Digital by J. Walter Thompson Bangkok

The Film titled Digital was done by J. Walter Thompson Bangkok advertising agency for Thailand’s Men and Women Progressive Movement Foundation in Thailand. It was released in Mar 2018.

Thailand’s Men and Women Progressive Movement Foundation: Digital

Awards:

Lions Reach 2018
Media LionsChannels > Use of StuntsBronze Lion
Ad Stars 2018
OutdoorAmbient (Non standard and Free-format outdoor advertising): Live Advertising and EventsSilver
Human Rights-Bronze
OutdoorAmbient (Non standard and Free-format outdoor advertising): Non-Standard Indoor AdvertisingCrystal
Spikes Asia 2018
MediaUse of StuntsSilver Spike
Brand Experience & ActivationGuerrilla Marketing & StuntsBronze Spike

Credits & Description:

J. Walter Thompson Bangkok teamed with Thailand's Men and Women Progressive Movement Foundation and X Siam Boxing Stadium to raise awareness that the country, sadly, ranks #2 in the world when it comes to domestic violence. During a live televised Muay Thai fight, fans were given a sobering reminder of the reality of violence against women when the glamorous Ring Girl was replaced by a real domestic abuse victim. #PickYourFight
Media: Interactive
Category: Charities & appeals
C...

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