The Chaeli Campaign Film Bet Chaeli Can't by King James

The Film titled Bet Chaeli Can't was done by King James advertising agency for The Chaeli Campaign in South Africa. It was released in Feb 2018.
Advertising campaign for The Chaeli Campaign

The Chaeli Campaign: Bet Chaeli Can't

Brand
The Chaeli Campaign
Media
Film
Released
February 2018
Posted
February 2018
Market
South Africa
Industry
Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Agency
King James
Creative Director
Nkanyezi Masango
Art Director
Thabiso Ntuli
Art Director
Gregory Booysen
Copywriter
Drew Murphy

Credits & Description:

Category: Public Interest, NGO
Media: Film
Brand: The Chaeli Campaign
Agency: King James
Geo: South Africa
Advertising Agency: King James, Johannesburg, South Africa
Exectuive Creative Director: Alistair King
Creative Director: Nkanyezi Masango
Art Directors: Gregory Booysen, Thabiso Ntuli
Copywriter: Drew Murphy
Client Service: Samantha Milne, Tilldan Bungani
Agency Producer: Samantha Wentzel
Published: February 2018
Synopsis:
Born with cerebral palsy, Chaeli is going to ride a horse five days. Bet she can't do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.