The campaign titled ‘The Periodic Table: Something to Sing About’ utilizes stop-motion animation and 3D-printed props, all designed and executed by hand, by the Ogilvy creative team. From a classical performance by the Noble Gases to a punk tribute by the Halogens, various elements of the periodic table were assigned a distinct genre, style and lyrics for each day of the week
The educational films are meant to teach viewers about the many elements of the periodic table, as well as build aw...