The Diamond Concierge: Introducing The 5th C

Credits & Description:

Australian men are invited to forget about trying to learn all things cut, colour, clarity and carat weight and call on the 5th C for their next diamond purchase, the first brand campaign for The Diamond Concierge, via McCann Queensland.
The campaign which introduces the only 'C' you need to know when shopping for a diamond, the online retailer’s 'Diamond Concierge' is here to share his wealth of knowledge for men who find themselves lost in the search for the perfect stone for a loved on...