The Fred Hollows Foundation Film, Ambient The Gift of Sight [video] by The Core Agency
The Film titled The Gift of Sight [video]
was done by The Core Agency advertising agency for The Fred Hollows Foundation in Australia. It was released in Oct 2017.
The Fred Hollows Foundation: The Gift of Sight [video]
Released
October 2017
Posted
October 2017
Market
Agency
Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Production Agency
Credits & Description:
Australian not-for-profit, The Fred Hollows Foundation via The Core Agency, used an invisible art show to promote awareness about ending avoidable blindness. Held during the world’s largest festival of light, Vivid Sydney, 'The Gift of Sight' featured commissioned artworks, which were invisible to the naked eye, created by 20 of Australia's top street artists with special UV inks. Visitors were then invited to discover the striking works using a UV flashlight, giving them a taste of what it’s li...
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