The Guardian Film Case study by Oliver Group UK

The Film titled Case study was done by Oliver Group UK advertising agency for The Guardian in United Kingdom. It was released in Aug 2017.

The Guardian: Case study

Media
Released
August 2017
Posted
March 2020

Awards:

Caples Awards 2018
Direct mail B to B-Bronze

Credits & Description:

Agency: Oliver
CLIENT The Guardian
PRODUCT Media Sales
MEDIA Direct Mail Pack
COUNTRY UK
DATE OF CAMPAIGN July 2017
BACKGROUND
Our challenge was to get Media Planners across the UK to see The Guardian for what it is: an incredibly powerful and influential media platform.
IDEA
Our ‘educational children’s book’ spelt out what we needed to say in a way even someone who works in Media can understand. “Learn about the world of… The Media Planne...

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