Ad Stars 2017 | ||
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PR | Integrated Campaign led by PR | Crystal |
Brand: Missing Person Center
Agency: Bbdo Bangkok
Synopsis:
In Thailand, missing posters are the only hope when no other clues are found for missing people. However, the image from the missing posters only remain in one’s memory for 30 seconds because our brains are designed to store unfamiliar things in our short-term memory.Objective:1. To raise awareness and the importance of missing people cases in Thailand and turn the public into social volunteers.2. To help the public ea...