The Real Cost: Straw City [120 sec]

Credits & Description:

Client: Fda
Entrant: Alt.Vfx Brisbane, Australia
Idea Creation: Fcb New York, Usa
Media Placement: Fcb New York, Usa
Production: Alt.Vfx Brisbane, Australia
Production 2: Fcb New York, Usa
Production 3: Mjz Los Angeles, Usa
Production 4: Rock Paper Scissors Santa Monica, Usa
Additional Company: Fda Silver Spring, Usa
Vfx Supervisor: Colin Renshaw (Alt.vfx)
Head Of 3d: Nick Angus (Alt.vfx)
Head Of 2d: Matthew Chance (Alt.vfx)
Senior Producer: Celeste Fairlie (Alt.vfx)
Lead Animator: Chris Rentoul (Alt.vfx)
Rigger: Jordan Mcinnes (Alt.vfx)
Vfx Coordinator: Jayce Attewell (Alt.vfx)
Chief Creative Officer: Ari Halper (Fcb New York)
Executive Creative Director: Gary Resch (Fcb New York)
Creative Director: Liem Nguyen (Fcb New York)
Creative Director: Justin Chen (Fcb New York)
Copywriter: Cecile Robertshaw (Fcb New York)
Art Director: James Meiser (Fcb New York)
Head Of Integrated Production: Leelee Groome (Fcb New York)
Senior Business Manager: Cathie Nikolic (Fcb New York)
Evp, Group Management Director: Jeff Tarakajian (Fcb New York)
Svp , Group Management Director: Suzanne Santiago (Fcb New York)
Vp , Account Director: Dimas Adiwiyoto (Fcb New York)
Account Supervisor: Mallika Rao (Fcb New York)
Operations Manager: Shantal Nelson (Fcb New York)
Vp, Strategy Director: Mark Hall (Fcb New York)
Director: Carl Erik Rinsch (Fcb New York)
Executive Producer: Kate Leahy (Mjz)
Editor: Jamie Foord (Mjz)
Special Effects Supervisor: J. Alan Scott (Legacy Fx)
Brief Explanation
This is a modernized version of the classic fairytale, “The Three Little Pigs,” with an added twist. The Big Bad Wolf goes to Straw City for a bite to eat. But it turns out that the Big Bad Wolf is unable to blow down even a single structure, as his lungs are stunted from smoking as a teen keeping them smaller and weaker forever.