Category: Recreation, Leisure
Media: Experiential
Brand: The Recording Academy
Agency: TBWA
Geo: United States
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Chief Creative Officer: Renato Fernandez
Executive Creative Director: Linda Knight
Creative Director: Jason Karley
Art Director: Nomi Malik
Copywriter: Ryan Siepert
Senior Art Director: Marco Monteiro
Senior Copywriter: Armando Samuels
Executive Director of Production: Brian O'Rourke
Executive Producer: Anh-Thu Le
Associate Producer: Erika Buder
Brand Director: Pamela Lloyd
Brand Manager: Caroline Hanley
Director of Business Affairs: Robin Rossi
Senior Business Affairs Manager: Mimi Hirsch
Business Affairs Manager: Matt Griffin
Chief Strategic Officer: Neil Barrie
Brand Strategist: Jeremy Schumann
Junior Planner: Aeden Keffelew
Production Company: Tool of North America
Director: Phillip Montgomery
Managing Partners: Oliver Fuselier, Dustin Callif
Executive Producer, Integrated: Joshua Greenberg
Executive Producer, Innovation: Adam Baskin
Creative Director: Ben Priddy
Creative Technologies: nocomputer
Head of Production, Live Action: Ian Falvey
Head of Production, Innovation: Michael Bucchino
Senior Producer, Experiential: Matt Kahn
Producers, Live Action: Jason Manz, Naomi Wells
Innovation Production Supervisor: Joaquin Gonzalez
DoP: Ed David
Composer: Eddie Alonso
Fabricator: White Walls Fabrication
Editorial: Rock Paper Scissors
Editor: David Brodie
Assistant Editor: Patrick Tuck
Producer: Dina Ciccotello
Head of Production: Shada Shariatzadeh
Executive Producer: Raná Martin
Managing Directors: Linda Carlson, Jennifer Sofio Hall
Finishing / Color: Shed
Supervising Colorist: Yvan Lucas
Colorist: Billy Hobson
VFX: Miles Essmiller, Paul O'Shea
Executive Producer: Mike Wigart
Audio Finishing / Mix: Lime
Audio Mixer: Mark Meyuhas
Audio Assistant: Peter Lapinski
Executive Producer: Susie Boyajan
Published: January 2018
Synopsis:
To celebrate the 60th GRAMMYs returning to New York we transformed New York City into a musical instrument that was “played” by a special Uber outfitted with sophisticated AI and Augmented Reality. Passengers watched from the backseat as a unique song was created in real-time for each ride, based on objects and people outside the window, as they drove through the city.