Tide Film, Digital, Case study Bradshaw Stain, 3 by Saatchi & Saatchi New York

The Film titled Bradshaw Stain, 3 was done by Saatchi & Saatchi New York advertising agency for Tide in United States. It was released in Oct 2016.

Tide: Bradshaw Stain, 3

October 2016
October 2016
Chief Creative Officer
Executive Creative Director
Art Director
Creative Director
Production Agency


Clio Awards 2017
Integrated CampaignProduct/ServiceGold
Branded ContentProduct/Service: FilmSilver
DirectProduct/Service: FilmGold
InnovationProduct/Service: Medium InnovationGold
LIA Awards 2017
Integration-Silver Winner
Non-TraditionalBranded ContentSilver Winner
Non-TraditionalLive Events - Beyond AdvertisingSilver Winner
The NewMedia CreativityGold Winner
Cannes Lions 2017
Integrated-Silver Lion
DirectUse of Direct: Use of BroadcastSilver Lion
DirectDigital & Social: Real-Time ResponseBronze Lion
Promo And ActivationSectors: Fast Moving Consumer GoodsGold Lion
Promo And ActivationUse of Promo: Experience: Live Shows / Concerts / FestivalsGold Lion
Promo And ActivationUse of Promo: Mediums: Use of BroadcastGold Lion
MediaBranded Content & Entertainment: Use of Brand or Product Integration into a Programme or PlatformGold Lion
MediaChannels: Use of EventsGold Lion
Lions Entertainment 2017
EntertainmentSports: Excellence in Use of Brand Integration into Existing Sports EntertainmentBronze Lion

Credits & Description:

Title: Bradshaw Stain
Agency: Saatchi & Saatchi
Brand: P&G
Corporate Name of Client: Proctor & Gamble
Country: USA
Entrant Company: Saatchi & Saatchi, New York
Advertising Agency: Saatchi & Saatchi, New York
Media Agency: Hearts & Science, New York
Pr Agency: Mmk, New York / Taylor, New York
Production Company: Nylon Studios, New York / The Mill, Los Angeles / Rattling Stick, Santa Monica / Company 3, New York / Arcade Edit, New York

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