| IMC European Awards 2016 | ||
|---|---|---|
| Irish Winners | Sponsorship/Joint Effort/Tie-in | Silver |
| Irish Winners | Product Launch/Relaunch/Trial campaigns | Silver |
| Irish Winners | Event Marketing | Silver |
Category: Drinks, alcoholic
Brand: Heineken Ireland
Agency: Havas Worldwide Dublin
Country: Ireland
Campaign Name: Tiger #uncage
Central to Tiger's sponsorship of Tiger Dublin Fringe was this incredible installation created by sculptor Dan Leo. Initially appearing to consist of beautiful but random shapes placed in the water at Grand Canal Dock, moving to the optimum viewing point revealed the iconic Tiger emerging majestically from the waves.
Production: Havas Dublin
TV Producer: Ciaran Dooley
Executive Creative Director: Peter O'Dwyer
Art Director: Gary Boylan
Production company: Havas Dublin
Account Director: Aoife Surgeon
Client Team Director: Emma Jane McKeown