The brief for TBWA\Tequilla Johannesburg was to create a 30” TV ad for Jungle B-Fast Cereal that highlights its long-lasting energy. Our thinking was that if it gives you long-lasting energy, there might be some people you wouldn’t want eating it.
Client: Tiger Brands
Agency: TBWA\ Tequila Johannesburg
Production Company: Cinergy
Director(s): Jonathan Cohen
Creatives: Amanda Horwitz (Creative Di...