Tok&stok Film Village by DDB Sao Paulo

The Film titled Village was done by DDB Sao Paulo advertising agency for subbrand: Tok&stok Store (brand: Tok&stok) in Brazil. It was released in May 2013.
Advertising campaign for Tok&stok

Tok&stok: Village

Brand
Tok&stok Store  (Tok&stok)
Media
Film
Released
May 2013
Posted
May 2013
Market
Brazil
Industry
Household maintenance & pet products, Home Furniture, Retail, Distribution & Rental companies
Agency
DDB Sao Paulo
Creative Director
Marco Versolato
Creative Director
Andre Pedroso
Creative Director
Joao Carlos Mosterio
Creative Director
Jaques Lewkowicz
Director
Mariana Youssef
Account Supervisor
Suzana Poli
Account Supervisor
Marcelo Trivilato
Account Supervisor
Mônica De Carvalho
Production Agency
Fulano Filmes
Production Agency
Sirena Films

Awards:

FIAP 2014
Técnicas de Producción AudiovisualProducción GeneralSol de Bronce

Credits & Description:

Tok&Stok and DDB Brasil present "Village", a super production created in partnership with Fulano Filmes. The film conveys the brand's concept "easy to assemble furniture" in a way never before seen in the brand's communication history. The brand has been in the market for 35 years. In the ad, young men from a small villa get ready to go on an "initiation trip", to become grown men. As they leave to go to the woods, their mothers, girlfriends, wives and fathers wait with anticipation. Alone, the ...

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