Sao Paulo, April 2011 – Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil.
Beside the differential use of social media, the action also shows the concern of To...