CLIENT: Toyota / Louwman & Parqui B.V.
General Manager Marketing & Communication: Willem Verschuur
Marketing & Communicatie Manager: Martijn van de Ven
Campaign Managers: Nicole Groeneveld, John de Wit
Manager Press & Public Affairs: Guido Roozekrans
AGENCY: ETCETERA Amsterdam
Executive Creative Director: Ben Imhoff
Creative Director: Tolga Büyükdoganay, Raymond van Schaik
Art director: Maarten Reynen
Senior copywriter: Michiel Otting
Business Director: Martin Stiemer
Producer: Marcella Beekman, Remko Esser
Strategy partner: Frank Huiberts
Strategy director: Job Koopman
Design: Lynnet Wams
PRODUCTION COMPANY: KAAPS B.V.
Director: Eelco de Winter
DOP: Frank Borghstijn
Cameraman: Ward Brandsma & Karel Schepp & Olaf Tijhuis
Producer: Anne Lieve Steendijk
Sound: Erik Thomassen, Sound: KLEVR: Alan van Ramshorst & Lennart Kleinen
Drone operator & cam pilot: Marvin Dechene, Daan Hartge
Grading: Karel Schepp, Gaffer: Joris Luchtigheid, Best boy: Sean Vogel & Matthijs Kardoes,
Assistant DOP: Rick van Oers,
Grip: Nick van Galen
Make-up: Annelies Bastemeijer
P.A.: Julie dekker & Nathalie Tangkau
Published: February 2081
Synopsis:
Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera.
The ‘Start Your Impossible’ brand line was introduced at the end of last year, continuing Toyota’s evolution as a mobility brand dedicated to innovation. This year, it takes form through a celebration of Toyota’s Olympic Sponsorship. Toyota is the first automotive brand to sponsor both the Olympic and Paralympic Games worldwide – and the first brand to offer equal sponsorship and attention to both games, not distinguishing between the two. This sponsorship, planned through to 2024, reflects the brand’s deep commitment to ‘Mobility For All’, meaning that all people must be able to move freely, without limitations. It also reflects Toyota’s wish to create a barrier-free society and reinforces the company's values of humility, hard work, overcoming challenges, and never giving up.