The new TV spot from Saatchi & Saatchi + Duke takes us backstage at the Toyota factory in Valenciennes, France and shows a production line in action. The natural sound of the machinery and employees at work slowly build throughout the film to build an unusual version of the French national anthem, The Marseillaise. Toyota France employees 4000 people with a daily production of 1000 vehicles and the factory in Valenciennes is a true pillar of the industrial community. To celebrate these French ...