Category: Retail Services
Media: Film
Brand: Toys “R” Us
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, Atlanta, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Atlanta: Robin Fitzgerald
Group Creative Director: Craig Miller
Writer / Creative Director: Patrick Lindsay
Art Director / Creative Director: Danny Corrales
Worldwide Senior Business Director: Paul Roebuck
Director: Danielle Willett
Account Manager: Hannah Aaronson
Account Executive: Alex Denney
Production / Innovation: Marc Calamia
Senior Producer: Chrissy Lucas
Director of Business Affairs: Jill Davis
Integrated Business Manager: Meg Foley
Production of Modern Footage: Chorus Films
Director: Troy Bieser
Managing Partner: Judith Hoffman
Producer: Meagan Massa
Edit: Beast / Atlanta
Head of Production / Executive Producer: Soraia Callison
Producer: Kenny Sloat
Editor: Matt Baron
Music House: We Are Walker
Music Supervisor / Founder: Sara Matarazzo
Published: January 2018
Synopsis:
Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall.
The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.