Yoplait Film, Digital The Search for the Real Trix Rabbit! by McCann USA, The Cyranos/McCann
The Film titled The Search for the Real Trix Rabbit!
was done by McCann USA, The Cyranos/McCann advertising agencies for subbrand: Trix (brand: Yoplait) in United States. It was released in Oct 2015.
Yoplait: The Search for the Real Trix Rabbit!
Released
October 2015
Posted
October 2015
Market
Industry
Agency
Agency
Director
Copywriter
Production Agency
Director
Credits & Description:
CASTING CALL: Searching for a REAL Trix Rabbit
General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals.
The online-only campaign, created by General Mill’s agency, McCann, includes a wonderfully fluffy video inviting all silly rabbits and rabbit wannabe’s to be part of the open casting call. Applicants can scope ou...
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