| Caples Awards 2019 | ||
|---|---|---|
| Branded Content | - | Finalist |
| Digital B to C | - | Finalist |
Agency: Shackleton Madrid S.L.
Client: Uber
Product: Uber
Title: Romeo and Julio
Media: digital
Country: Spain
Date Of Campaign: 10/04/2019
Background:
More than 32 million people in Spain (70%) say they are interested in football, an industry in which brands invest over 350 million euros per year on sponsorship.
Idea:
The challenge was to leverage sponsorship of Sevilla FC and Real Betis Balompié, tying in Uber’s football nar...