Uber Film, Case study Uber ZigZag, 2 by Shackleton Spain

The Film titled Uber ZigZag, 2 was done by Shackleton Spain advertising agency for Uber in Spain. It was released in Dec 2018.

Uber: Uber ZigZag, 2

Brand
Released
December 2018
Posted
May 2020
Market

Awards:

Caples Awards 2019
Ambient/Guerilla/Outdoor-Finalist
Radical new strategy-Finalist

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: Uber
Product: Uber
Title: Uber ZigZag
Media: outdoor, digital
Country: Spain
Date Of Campaign: 22/12/2018
Background:
Last year, 1 in 3 drivers who died in traffic accidents had consumed alcohol.
Idea:
Uber launched a message to raise awareness among fans about the risk of driving under the influence of alcoholic beverages, as football and alcohol are very closely linked, especially on m...

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