Uber Singapore has launched a film via BBH, that takes you on a journey to places that hold both special memories and future potential for Singapore and its residents. The rider brand film ‘Where’ is more than just a place brings to life two intertwining stories - a mother trying to encourage her son to fulfil a childhood passion and a retired lieutenant general reuniting with his old comrades. The film is part of a full brand campaign that has launched on YouTube, Facebook and cinemas and will be running till the end of November. This is the first in a series of campaigns that will inspire everyone to discover the city with Uber.
Media: TV
Category: Automotive
Client: Uber
Agency: BBH Singapore
Production: Stink Shanghai
Country: Singapore
Director: Tom Green
Executive Creative Director: Joakim Borgstrom
Creative Director: omar sotomayor
Creative Director: Gaston Soto
Art Director: Ronald Bunaidi
Copywriter: KC Hong
Producer: Wendi Chong
DoP: Beniot Soler
Business Director: David Webster
Account Director: Rebecca Levy
Account Manager: Victoria Fernandez
Colourist: MPC
Offline: James Norris
Online: Kraftwr5kz
Music Composition: Mad Planet
Audio Mixing: Fuse Singapore