Category: Finance
Media: Film
Brand: UBS /SwissSkills
Agency: Publicis
Geo: Switzerland
Advertising Agency: Publicis, Switzerland
Creative Director: Peter Brönnimann
Art Directors: Andrea Klainguti, Marvin Hugentobler
Copywriter: Jan Kempter
Director: Bart Timmer
Production Company: CZAR / Zürich
Published: September 2018
Synopsis:
The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors.