Client: Ukrainian Railway
Agency: Gres Todorchuk
Advertising Agency: Gres Todorchuk, Kyiv, Ukraine
Country: Ukraine
Published: November 2019
Synopsis:
Ukraine WOW: how we turned nation-wide hate into a real "WOW! Ukrainian Railways’ media terrain is based on lots of hate. 120 000 train cars and 260,000+ employees make it harder for the company to change fast. And any its update or achievement faces irony and sarcasm on social media. In 2019 Ukrainian Rai...