Company Entering : Grey Malaysia, Kuala Lumpur
Brand : Unhcr
Advertiser : Unhcr
Agency : Grey Malaysia, Kuala Lumpur
Executive Creative Director : Graham Drew
Copywriter : Michelle Chong
Art Director : Thang Heng Wei
Interactive Art Director : Ian Lai
Interactive Designer : Therces Pok
Developer : Kaigon Games
Account Director : Atlanta Chong
Agency Producer : Suzy Chong
Film Production Company : Grey Malaysia, Kuala Lumpur
Director : Ismed Mohammed
Special Effects Company : Kaigon Games, Kuala Lumpur
Visual Effects : Jeremey Ooi
English context explanation :
To gain public support for the 150,000 rohingya refugees in Malaysia, a country that refuses to officially recognise them. Unhcr had to find a new way to generate empathy and create new source of funding and volunteers. We used a unique gamification technique to get beyond the prejudice and bias, engaging a nation with the highest smartphone penetration in se asia with the real human drama. Educating via entertainment and, crucially, generating new volunteers and funding for the unhcr. For a campaign with zero media budget and relying entirely on word of mouth, app stores provided a distribution channel no cost or geographical boundaries.
Url 1 : https://play.Google.Com/store/...
Url 2 : https://itunes.Apple.Com/us/ap...