| The Lisbon International Advertising Festival 2018 | ||
|---|---|---|
| FILM | Film on TV | Bronze |
Brand: UNHCR (the UN Agency for Refugees)
Agency: FCB Spain
CLIENT: AMAIA CELORRIO AND SAMUEL MARTÍN
CHIEF STRATEGY OFFICER: MANUEL LÓPEZ
CLIENT SERVICES DIRECTOR: MAYTE FLORES
CREATIVES: EDUARDO TAVARES, VITON ARAUJO, ALFREDO NEGRI, ALBERTO PELAEZ
PRODUCTION COMPANY: LA JOYA
PRODUCER: TOÑO MAYOR
DIRECTOR OF PHOTOGRAPHY: RAFA GARCÍA
PRODUCER: PEDRO ALARCON
POST PRODUCTION: WEWORK
MUSIC: LA NEVERA
VOICE OVER ARTIST: SIL GÓMEZ
Published: April 2018
Synopsis:
After a contest between agencies, last December, the Spanish Committee of UNHCR (the UN Agency for Refugees) assigned its new brand campaign to FCB Spain.
The campaign revolves around the concept 'I am crazy about UNHCR' to come to praise the value of the contributions of partners and donors, that without them, it would not be possible to make a positive difference in the lives of millions of people. The idea seeks to thank the partners for their contribution and awaken pride in belonging to UNHCR.
The advertiser's team has been led by Samuel Martín, marketing and fundraising director, and Amaia Celorrio, communication officer of the Spanish Committee of UNHCR.