Media: Interactive
Category: Cannes
Client: Unicef
Agency: Dentsu Brazil
Country: Brazil
Director: Ivan Stephan (Fantástica Filmes)
Director: Marlon Klug (Fantástica Filmes)
Motion Graphics Designer: Bruno Wotroba(Fantástica Filmes)
President: Mario D'Andrea
Motion Graphics Designer: Michel Takahashi (Fantástica Filmes)
Chief Operating Officer: Rodrigo Andrade
Motion Graphics Designer: Ivan Stephan (Fantástica Filmes)
Developer: Fernando Darini (Attack Digital)
Developer: Carlos Toledo (Attack Digital)
Copywriter: Nathalie Lourenço
Art Director: André Paes
Art Director: Ana Paula Esteves
Art Director: Letícia Lourenço
Art Director: Ivan Stephan (Fantástica Filmes)
Producer: Ana Maria Sequinel (Fantástica Filmes)
Producer: Herminio Vinholi Junior (Fantástica Filmes)
Producer: Marlon Klug (Fantástica Filmes)
Producer: Bianca Aguiar
Head of Art: Christian Faria
Head of Copy: Murilo Torezan
Creative Group Head/ Art Director: Filipe Cuvero
Head of Broadcast: Juliana D’Antino
Project Manager: Samir ElSaikali
Project Manager: Stefanye Alves
Media Director: Camilo Ponce de Leon
Published: May 2018
Synopsis:
Unicef decided to give people on the internet an option to prove their humanity in a more human way than the usual "i'm not a robot" button. In partnership with the site of Estado de Sao Paulo, one of the main newspapers in Brazil, we added a new button to the usual verification button, transforming it in a new kind of media: the "I'm Human" button. When people clicked it, they were invited to show what makes them truly human through a donation to Unicef.