Brand: USAID
Media: Online
Category: Public interest
Agency: Khanga Rue Media
Geo: Tanzania
JHU/USAID: Aiisseee!
How well do you know your partner? A collaboration with John Hopkins Bloomberg School of Public Health Center for Communication Program, Aiisseee! is an innovative, multimedia approach to behavior change in East Africa. Using radio, TV, and social media, Aiisseee! campaign makes millions of impressions every week. By using laughter to focus on coupl...