Chamber of Commerce champions the big picture about small business this holiday shopping season
First came Black Friday and then Cyber Monday with Small Business Saturday sandwiched in between. It’s hard to not get caught up in the myopic focus of holiday shopping, but in their newest campaign, "Nothing's Bigger than Small Business" created by agency SS+K, the U.S. Chamber of Commerce wants us to see the bigger picture - small businesses are the main creator of jobs in the United States. 67% of jobs to be precise.
U.S. CHAMBER OF COMMERCE
Executive VP - Suzanne Clark
Senior Advisor, Global Partnerships & Marketing - Justin Waller
Associate, Global Partnerships and Marketing - Jack Rickard
Owner, M. Hatter Consulting (Consultant to U.S. Chamber of Commerce) - Melissa Lentz
Agency: SS+K
Founding Partner - Mark Kaminsky
Chief Creative Officer: Bobby Hershfield
Senior Designer: Jesse Raker
Art Director: Malika Reid
Copywriter: Francesca Chabrier
VP, Group Director: Erika Dale
Account Supervisor - Taylor Berry
Business Affairs Manager - Sarah Giarraffa
Account Coordinator - Alison Goldberg
SVP, Digital Strategy & Innovation - Kevin Skobac
Agency SVP, Dir. of Production & Innovation & Ops - John Swartz
Agency Senior Producer - Lisa Goore
Production Company: Mad Pictures
Director: Adam Donald
Production Company Producer: Mikha Grumet
Editorial Company - Fluid
Editorial Company Senior Producer - Michelle Seidenfrau
Editor - Peter Sabatino