Client: United Way for Southeastern Michigan
Agency: Leo Burnett Detroit
Campaign: Street Mentor
Name of ads: “Storytime with Key”, “Put your money in assets”, “Little Al”, “Food for thought”
Chief Creative Officer: Steve Chavez
Art Director: Stephen Kerry
Copywriter: Matt Perry, Marty Muthuswami
Executive Producer: Brian Dooley
Production Company: Superlounge
Director: Jordan Brady
Editorial: Beast
Editor: Chris Chynoweth