V Energy Drink: V Rapper

Credits & Description:

Client: Frucor
Agency: Tkt Sydney
Entrant: Clemenger Bbdo Sydney, Australia
Idea Creation: Clemenger Bbdo Sydney, Australia
Idea Creation 2: Tkt Sydney, Australia
Media Placement: Omd Sydney, Australia
Production: Clemenger Bbdo Melbourne, Australia
Production 2: Finch Sydney, Australia
Production 3: The Editors Sydney, Australia
Senior Copywriter/Creative Lead: James Beswick (Tkt Sydney)
Senior Art Director/Creative Lead: Oliver Beeston (Tkt Sydney)
Creative Director: Brendan Willenberg (Tkt Sydney)
Creative Director: Ben Clare (Tkt Sydney)
Agency Producer: Katrina Maw (Tkt Sydney)
Senior Account Director: Hanne Haugen (Tkt Sydney)
Agency Founder: Cate Stuart-Robertson (Tkt Sydney)
Executive Creative Director: Paul Nagy (Tkt Sydney/Clemenger Bbdo)
Senior Account Manager: Marshall Campbell (Tkt Sydney)
Planning Director: Rob Dougan (Tkt Sydney)
Head Of Craft: Daniel Mortensen (Tkt Sydney)
Public Relations Group Account Director: Phillipa Thomas (Tkt Sydney)
Marketing Director: Mark Wiedermann (Frucor)
Head Of Energy: Karl Davies (Frucor)
Senior Marketing Manager: Craig Harkness (Frucor)
Marketing Manager: Lennart Sipsma (Frucor)
Assistant Brand Manager: Alana Lucci (Frucor)
Director: Benji Weinstein (Finch)
Producer: Andrew Graham (Steam)
Director Of Photography: Brendan Steacy (Steam)
Editor: Dave Whittaker (The Editors)
Rapper: Rmdy & Roshin (Grayson Matthews)
Senior Sound Engineer: Anthony Tiernan (Pitchfork)
Producer: Karen Bryson (Finch)
Executive Producer: Corey Esse (Finch)
Executive Producer: Krista Marshall (Steam)
Brief Explanation
A full-length music video that takes the form of a rap battle between Lil Pup and a V-drinking (and therefore bit better) version of himself, Lil Big Pup.
Lil Pup vs Lil Big Pup was ON!
A driving bass beat and infectious hook set the stage. Then it was over to the hip hop star with the witty lyrics. Lil Pup against the slightly wittier lyrics Lil Big Pup.
The verses touched upon all the fundamental values hip hop holds dear – like fashion sense, diet, amount of Grammys won, number of tigers owned, how many Instagram followers they have, and the gregariousness of the private jets they bought their mothers.