Van Houten Cocoa Film, Digital The Ideal Mother by Tokyu Agency
The Film titled The Ideal Mother
was done by Tokyu Agency advertising agency for Van Houten Cocoa in Japan. It was released in Apr 2016.
Van Houten Cocoa: The Ideal Mother
Brand
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Awards:
| Ad Stars 2016 | ||
|---|---|---|
| Film | Product & Service: Drinks (alcoholic & non-alcoholic) | Crystal |
Credits & Description:
Brand: Van Houten Cocoa
Agency: Tokyu Agency Inc.
Description: Most cocoa is purchased by “Mothers in their 30s and 40s who have children.” Juggling work and motherhood is a challenge for women in many countries, and it's a bigger issue in Japan. Most mothers feel a dilemma in the gap between the “ideal mothers” they envision and the “everyday reality.” Van Houten Cocoa has implemented a project that sends a message of encouragement to all mothers, in order to bring back their posi...
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