Media: TV
Category: Clothing & footwear
Geo: United Kingdom
Client: Sc Johonson & Son
Brand: Vanish
Agency: Havas London, Uk
Agency Producer: Joseph Ogunmokun
Production Company: UNIT9 Films
Director: Greg and Jacob
Producer: Scott O’Donnell
Production Manager: Davina Abrahams
DOP: Carl Burke
Editor Will Walsh
Production Service: LS Productions
Producer: Sarah Drummond
Post Production: Big Buoy
Published: March 2018
Synopsis:
Created by Havas and produced by UNIT9 Films, ‘Vanish: Love Longer’ is a 20-second spot that encourages social change by proving a stain should not be the end of your clothes. Vanish reveal the backdrop to a sustainable project where they encourage the recycling of clothes that would typically go to landfill sites. LS Productions worked closely with UNIT9 Films and Havas on the production, securing the authentic landfill site for the documentary-style call-to-arms commercial.
Directed by UNIT9 Films directing duo Greg & Jacob, the film opens on a landfill site that spans endless mountains of debris, stretching far into the distance. This narrative runs alongside the shocking fact that ‘every year UK families throw away over 300,000 tonnes of clothing’. To urge families to spare landfill by starting in the family home, the narrative cuts to show a mother using the clothing detergent to clean her families stained garments – rather than discarding them. In a call to action the advert ends with the statement ‘If we play our small part, we can reduce landfill together’.