Festival of Media Global Awards 2016 | ||
---|---|---|
INSIGHT | The Smart Use of Data Award | Bronze |
BRAND: Vauxhall Corsa
BRAND OWNER: General Motors
CATEGORY: Automotive
REGION: United Kingdom
DATE: January - February 2015
AGENCY: Carat
MEDIA CHANNEL: Online,TV
Insight
The new look New Corsa had to stand out. The challenge was that two very different and well defined audiences through CCS (Carat’s proprietary research tool Consumer Connection System (CCS)) could not be replicated and reflected in BARB when buying the TV campaign.
CCS is ...