Vauxhall Film, Digital CCS and BARB Programme Index by Carat London

The Film titled CCS and BARB Programme Index was done by Carat London advertising agency for Vauxhall in United Kingdom. It was released in Feb 2015.

Vauxhall: CCS and BARB Programme Index

Released
February 2015
Posted
February 2015
Industry

Awards:

Festival of Media Global Awards 2016
INSIGHTThe Smart Use of Data AwardBronze

Credits & Description:

BRAND: Vauxhall Corsa
BRAND OWNER: General Motors
CATEGORY: Automotive
REGION: United Kingdom
DATE: January - February 2015
AGENCY: Carat
MEDIA CHANNEL: Online,TV
Insight
The new look New Corsa had to stand out. The challenge was that two very different and well defined audiences through CCS (Carat’s proprietary research tool Consumer Connection System (CCS)) could not be replicated and reflected in BARB when buying the TV campaign.
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