Brand: Vector Light
Geo: New Zealand
Creative agency: Colenso BBDO
Production & Animation company: Assembly
Jonny Kofoed / Dan Mace – Motion Design & Director
Music composition: Franklin Rd
Mahuia Bridgman-Cooper – Composer
Production & Lighting design: MandyLights
Content production: Flare BBDO / Content Boutique
Vector: Beth Johnson - Customer Communications Manager
Auckland Council: Adam Prentice – Strategic Projects Director
Published: January 2018
Synopsis:
The Auckland Harbour Bridge will be transformed by Vector and Auckland Council this Saturday. The launch of Vector Lights will signal the City of Sails’ long-term movement towards a sustainable future, and some world-first tech.
The bridge is now fitted with 90,000 individually programmable LED lights; powered by 248 solar panels on North Wharf, the energy is stored in a Tesla Powerpack battery farm the size of a shipping container at Wynyard Quarter.
This instalment is an ongoing reminder of the power of sustainable energy, showing how one small, culturally & environmentally-led project can lead to a positive change for Kiwis.
And the solar-powered spectacle is not a one-off. It’s a demonstration of what can be achieved with renewable energy, part of a wider 10-year smart energy partnership between Vector and Auckland Council.
The bridge acts as a gigantic billboard to remind people of the power of the sun and the potential of renewable energy. As the lead strategic agency, Colenso BBDO needed to ensure that the wider story would be told as they worked on the launch of Vector Lights.