Velocity Frequent Flyer Film, Case study The Earnbassadors, 7 [case study] by CHE Proximity Australia
The Film titled The Earnbassadors, 7 [case study]
was done by CHE Proximity Australia advertising agency for Velocity Frequent Flyer in Australia. It was released in Oct 2018.
Velocity Frequent Flyer: The Earnbassadors, 7 [case study]
Media
Released
October 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Innovation | - | Silver |
| Radical new strategy | - | Gold |
| Integrated | - | Gold |
| Digital B to C | - | Silver |
| Branded Content | - | Bronze |
| Clio Awards 2019 | ||
| Social Media | Multi-Platform | Bronze |
| Digital/Mobile & Social Media Technique | Other | Shortlist |
Credits & Description:
Agency: CHE Proximity
Client: Velocity Frequent Flyer
Product: Frequent Flyer Program of Virgin Australia
Title: The Earnbassadors
Media: Social Media
Country: Australia
Date Of Campaign: October 2018 - Onwards
Background:
The problem with frequent flyer programs is they’re designed for the rich and famous. If you spend more you earn more Points, if you’re famous with a big following you’ll fly for free.
Idea:
How could we get...
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![Velocity Frequent Flyer: The Earnbassadors, 8 [case study] Film by CHE Proximity Australia, Finch](https://fcdn.me/26d/fa6/velocity-frequent-flyer-the-earnbassadors-95e1fe594089a2561f331f30e2.jpg?h=260 "The Earnbassadors, 8 [case study]")
