Brand: Verizon
Agency: the community
Co-Founder & CCO: Joaquin Mollá
Executive Creative Director: Daniel Perez Pallares
Associate Idea Director: Raphael Franzini
Senior Copywriter: Jake Wheeler
Art Director: Ramiro Carranza
Junior Art Director: David Segura
Junior Copywriter: Guy Olson
Lead Investigative Documentary Journalist: Yoav Attias
Director of Cultural Strategy: Arty Tan
Connections Strategist: Nathaniel Perez
VP, Integrated Production: Laurie Malaga
Executive Maker: Israel Shannon
Associate Maker: Sharon Campos
Associate Maker: Esteffania Najera
Associate Maker: Nicholas Bourne
VP, Managing Director: Ana Bermudez
Brand Lead: Rosemary Rosas
Brand Supervisor: Sacha Ferreira
Brand Associate: Erica Reyes
Director, Idea Manager: Rosa Ana Foreman
Director of Business Affairs: Natalie Greenman
Associate Business Affairs Manager: Priscila Hourihan
Production Company: The Makers Lab
Senior Producer: Nick Mancini
Editorial: The Makers Lab
Editor: Ole Colon
Sr. Sound Design / Mixer: Jeannine Guenther
Published: February 2018
Synopsis:
Providing a sneak peek into the upgrades Verizon technicians implemented throughout U.S. Bank Stadium, cross-cultural creative agency the community has conceptualized and executed six 30-second videos running on social media. The videos are the latest in the wireless network provider’s month-old “Best for a Good Reason” campaign, which touts Verizon’s network capabilities.
Featuring real-life stories on how Verizon upgraded U.S. Bank Stadium, narrated by actual Verizon engineers, the six social media videos provide glimpses into parts of U.S. Bank Stadium that only these Verizon technicians get to see. In “Handrail Antennas,” a Verizon technician highlights the more than 1,200 antennae wired under the seats and directly into the handrails, while in the “Rows and Seats” video, he crosschecks the system to ensure optimal performance for each seat. Similarly, the videos “Stadium Catwalk” and “Nerve Center” showcase how Verizon has installed antennae and fiber – over 550 miles of it – above and below the stadium to ensure top-quality 4G LTE coverage. “Control Room” takes viewers even further behind the scenes, as the Verizon technicians monitor the in-stadium network and simulate various scenarios, such as power outages, to stay ready for anything. Finally, “Street Lights” highlights how Verizon has given back to Minneapolis residents by permanently installing hundreds of small antennae in streetlights around town and at the stadium.