| D&AD 2017 | ||
|---|---|---|
| Writing for Advertising | Writing for Digital Marketing | Wood Pencil |
| Loeries Awards 2017 | ||
| Television, Film And Video Communication | Internet Video – Above 30s | Campaign Bronze |
Media: TV
Category: Finance & insurance
Client: Visa
Agency: Impact BBDO, Dubai
Country: United Arab Emirates
Executive Creative Director: Fadi Yaish
Director: James Elgie
Director: Joris Bosdriesz
Post Producer: Ann Geleen Amparado
Copywriter: Alok Mohan
Agency Producer: Anju Purushot
Agency Producer: Rajaa Chami
Brand Representative (Client): Karim Beg
Account Management: Peter Zagalsky
Description
Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was people would rather keep on gifting flowers and perfumes every year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’.
Research showed us that there was more to each of those three cliché gifts than what people knew of. In an entertaining way, our campaign revealed the dirty truths behind them and shocked people into realising that a Visa Gift Card is truly a better gift.