Client: Vivo
Agency: BBH Delhi
Director: Karan Shetty
ECD: Vasudha Misra
Copywriter: Vasudha Misra
Chief Creative Officer: Russell Barrett
Producer: Madhukar Kotian, Dhananjay Kundar
Business Director: Rajat Pandey
Chief Executive Officer: Subhash Kamath
Managing Director: Arvind Krishnan
Production House: Fingerprint Films
Country: India
Published: June 2020
Synopsis:
Perfect Shot, Perfect Moment. The campaign films showcase how everyday simple moments when captured become memories to treasure. We believe these memories are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the uncle – Aamir Khan (the superstar) and his nephew (cheeku). The campaign revolves around the phone’s features and our challenge was to highlight them in a way that was informative yet charming. We focused on the informative part, the charm was handled by the kid (cheeku) and Mr. Aamir Khan (superstar).