Brand: Vizio
Media: TV
Category: Electronics & Technology
Agency: David&Goliath
Geo: United States
Vizio: Knight
We saw the challenge of presenting a commercial series featuring VIZIO’s new Ultra HD picture on a platform that would most likely be seen on a screen that does not accommodate Ultra HD. With that in mind, instead of showing the exact picture, we opted to call upon other forms of sensory engagement. By using only printed words, narration, music and sound effects, the goal was to enable the viewer’s theater-of-the-mind, and let them imagine how pristine the picture can be.
Advertising Agency: David&Goliath, USA