Volkswagen Film Case study by DDB Toronto
The Film titled Case study
was done by DDB Toronto advertising agency for Volkswagen in Canada. It was released in Dec 2017.
Volkswagen: Case study
Brand
Media
Released
December 2017
Posted
March 2020
Market
Industry
Agency
Awards:
| Caples Awards 2018 | ||
|---|---|---|
| Digital B to C | - | Bronze |
Credits & Description:
Agency: Track DDB
Client Volkswagen
PRODUCT Volkswagen Golf Family
MEDIA Website
COUNTRY Canada
DATE OF CAMPAIGN November 14, 2017
BACKGROUND
Volkswagen Canada wanted us to grow Golf test drives and Golf sales, despite an untrustworthy brand reputation. So before we could sell, we needed to first find a way for consumers to listen and see the Golf in an honest and positive light. We needed to regain their trust.
IDEA
With consumers increasing...
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