Volkswagen Film, Digital ONE FILM by Tribal London

The Film titled ONE FILM was done by Tribal London advertising agency for subbrand: Volkswagen Golf (brand: Volkswagen) in United Kingdom. It was released in Dec 2012.


SubBrand:Volkswagen Golf
Agency:Tribal London
Market:United Kingdom
Media:Film, Digital
Released:December 2012

Credits & Description

Advertiser: VOLKSWAGEN
Category: Best Video
Advertising campaign: VOLKSWAGEN - ONE FILM
Executive Producer: Jonathon Ker (Paydirt)
Project Director: Julien Buckley (Tribal DDB London)
Copywriter: Luke Taylor (Tribal DDB London)
Account Director: Josh Davoren (DDB London)
Copywriter: Simon Richings (Tribal DDB London)
Director: Todd Kellstein (Paydirt)
Executive Creative Director: Jeremy Craigen (DDB London)
Tv Producer: Lucy Westmore (DDB London)
Creative Director: Simon Richings (Tribal DDB London)
Brief Explanation
As part of the global campaign for the new Golf (the ‘One Car’) Volkswagen asked people about the various ‘one things’ that they couldn’t live without. We created a unique personalised video that brought to life an individual’s answers. The film took the form of a journey through the viewer’s perfect world – a place where their favourite things are all around them.The personalised elements to each video were rendered realistically into each scene, making each individual experience unique and emotive. Cross platform technology ensured that mobile and tablet users were also able to enjoy their own One Film.