Volkswagen Film Chameleon by DDB Mudra Group Mumbai
The Film titled Chameleon
was done by DDB Mudra Group Mumbai advertising agency for subbrand: Volkswagen Jetta (brand: Volkswagen) in India. It was released in Apr 2015.
Volkswagen: Chameleon
Brand
Media
Released
April 2015
Posted
April 2015
Market
Industry
Agency
Creative
Creative
Creative
Creative
Creative
Creative
Creative
Credits & Description:
DDB Mudra West India has rolled out a new integrated campaign for the New Volkswagen. The objective of the campaign is to improve awareness and consideration for the New Jetta by heightening the desirability for the car & making it aspirational in nature. The media rollout is headed by a clutter-breaking 45-second TV commercial, along with print innovations in leading Indian dailies. This is supplemented by OOH, digital & other interactive initiatives. The sharply executed TVC is a tale of obses...
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