Media: TV
Category: Automotive
Client: Volkswagen
Agency: adam&eveDDB London
Country: United Kingdom
Director: Tim Bullock
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Copywriter: Jon Farley
Copywriter: alex Lucas
Producer: Rebecca Holt
Producer: Patrick Craig
Production company: Blink Productions
Executive Producer: Paul Weston
DoP: Marc Gomez del Moral
Sound: 750mph
Post production: MPC
Editor: John Smith @ Whitehouse Post
Published: July 2018
Synopsis:
Volkswagen showcase their SUV range in a series of idents for their sponsorship of ITV’s coverage of this Summer’s football, created by adam&eveDDB and directed by Tim Bullock of Blink productions. To celebrate the new SUV range, adam&eveDDB’s campaign - a series of 22 idents follows a VW SUV driver who is so confident that England are going to do well in Russia that he gets a huge arm tattoo that reads, ‘England. Champions. 2018.’ before a ball has been kicked. Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, said: ‘‘There’s a fine line between confidence and over confidence. Our hero is just the wrong side of that line! The brevity of TV idents can feel like an obstruction in some cases but we felt inspired by the absolutely pared down storytelling and look forward to giving football fans at least one thing to smile about this summer.”