Volkswagen Film The blind photographer and the new Arteon by Grabarz & Partner Hamburg
The Film titled The blind photographer and the new Arteon
was done by Grabarz & Partner Hamburg advertising agency for Volkswagen in Germany. It was released in Aug 2017.
Volkswagen: The blind photographer and the new Arteon
Brand
Media
Released
August 2017
Posted
August 2017
Market
Industry
Production Agency
Credits & Description:
Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.
Media: Outdoor
Category: Automotive
Client: Volkswagen
Agency: Grabarz & Pa...
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