Volkswagen: Volkswagen Audio Coupon

Credits & Description:

Nomination: Radio
Category: Automotive
Agency: DDB Budapest
Campaign name: Reposition Campaign
Year: 2015
Product and services: Automobile
Registrant: DDB Budapest
Country: HUNGARY
Brand name: Volkswagen
Advertising agency, city: DDB Budapest
Art Director: Nóra Csővári
Account Director / Manager: Máté Deutsch
Copywriter: Éva Juhász,Bence Bodnár,
Creative idea explanation: When our Volkswagen client asked us to create a price promotion campaign for the new Polo and Golf models, we knew we had to come up with a bold and straightforward message to ring the bell in every customers’ mind. This is how the world’s first audio coupon was born. It works as simple as it sounds: you hear it and redeem it. After you listened to the radio ad, all you had to do was to visit the closest dealership and mention the ad prior to any purchase of a new Volkswagen to become entitled for a discounted price.