Volvo Cars UK has unveiled its latest campaign, From Sweden Not Hollywood - a series of 28 visually-striking idents for its sponsorship of Sky Atlantic. The two year partnership sees Volvo appear in Sky Atlantic for 60 seconds every hour of programming, 24 hours a day.
Created by Grey London, the indents, which will be on-air until 2016 in a deal brokered by Mindshare & Sky Media, celebrate the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film termin...