Walmart Film, Digital The Gift [teaser] by Saatchi & Saatchi New York

The Film titled The Gift [teaser] was done by Saatchi & Saatchi New York advertising agency for Walmart in United States. It was released in Feb 2017.

Walmart: The Gift [teaser]

Brand
Released
February 2017
Posted
February 2017
Art Director
Executive Creative Director
Chief Creative Officer
Executive Creative Director
Copywriter
Production Agency

Credits & Description:

Walmart Academy Awards – Credit List
Agency: Saatchi & Saatchi New York
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Mike Pierantozzi
Executive Creative Director: Wayne Best
Head of Design: Blake Enting
CD/CW:Michael Craven
CD/AD: Scott Bassen

Social/Digital team
CD/CW: Alex Braxton
CD/AD: Brent Shriver
Social Designer: Spencer Larson
Junior Art Director: Derek Peet
Junior Copywriter: Thanh Ly

Chief Strategy Officer: Wanda Pogue
EVP, Director of Engagement Strategy: Karen Kraut
Group Planning Director: Amber Hahn
Digital Strategist: Sara Murali

Head of Production: John Doris
Executive Producer: Emily Green
Producer: Danica Rosen
Producer: Zamile Vilakazi
Digital Producer: Aliaksandra Shvedava

Managing Partner: Beth Waxman-Arteta
Senior Account Director: Angela Brown
Digital Account Director: Kate Owens
Account Supervisor: Marina Recalde
Account Executive: Jessie Shapiro
Senior Project Manager: Terea Shaffer
Project Manager: Natasha Graham

Media Agency: Mediavest
Media Agency: Haworth


Post Production: Union Editorial
Executive Producer Post: Michael Raimondi
Post Producer: Noah Haeussner
Editor: Matthew Chesse
Assistant Editor: Brad Besser
Color: Company 3
Colorist: Sofie Borup
Short Form Producer: Clare Movshon
VFX: Framestore
VFX Supervisor: Michael Ralla
VFX Executive Producer: Morgan Macuish
Sound Mix: Union Editorial
Mixer: Milos Zivkovic
Sound Design: E² Sound
Composer: Marc Streitenfeld

“The Gift” Production Company
Production Company: Wondros
Director: Antoine Fuqua
Executive Producer: Astrid Downs
Producer: Justin Diener
Post Production: Wondros/Zero VFX
Executive Producer, Post: Brian Drewes
Post Producer: Justin Diener
Editor: John Refoua
Editor: William Pasley
Colorist: CO3 LA/Stefan Sonnerfeld
VFX: Zero VFX
VFX Creative Director/Partner: Sean Deveraux
CG Supervisor: Mike Warner
Integration: Fabio Zapata
VFX Executive Producer: Brian Drewes
VFX Coordinator: Stella Shalta
Data Wrangler: Sean Sterling
Post Sound Services: Sony Pictures Studios
Mix Tech: Martin Schloemer
Supervising Sound Editor: Mandell Winter, MPSE
Supervising Sound Editor: David Esparza, MPSE
Re-Recording Mixer: Steve Pederson
ADR Mixer: Brian Smith
Music composition: GSA Music
Composer: Simon Franglen

Description:
Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single Walmart receipt (bananas, paper towels, batteries, scooter, wrapping paper and video baby monitor). In its first-ever sponsorship of the awards, Walmart wanted to celebrate creativity and storytelling, and encouraged the directors to bring their different styles and individual voices to their stories. In short, Walmart wanted to create a campaign suitable for the Oscar stage.

The Idea Behind the Films
Every day, millions of families visit Walmart to save money and live better. The receipt they walk out the door with says something about their lives. It tells a story. And that was the inspiration for the campaign: Behind every receipt, there’s a story.
In its first year as a multiyear sponsor of the Oscars, Walmart is also making a $250,000 donation to The Academy Grants Program for FilmCraft in the name of the participating directors. This donation demonstrates Walmart’s continual commitment to diversity in filmmaking.